Wednesday, December 02, 2015

UFO Marketing Hoax Gets Mixed Responses

UFO Marketing Hoax Gets Mixed Responses

By www.capetalk.co.za
12-1-15

     Clover and FutureLife have confirmed that they are behind the recent series of "UFO sightings" in Cape Town, Durban, Soweto and Sandton.

The hoax, which was a marketing stunt to launch their new smart milk drink, has been met with mixed reaction on social media.

CapeTalk host John Maytham and advertising expert Jonathan Cherry have disagreed on the effectiveness of the extraterrestrial campaign and whether or not brand value has been added to the dairy product.



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